Location: Office/Hybrid (USA-MN)

Reports To: Marketing and Business Development Manager

Role Summary

The Product Marketing Manager (PMM) is responsible for the go-to-market plan and execution, driving demand for the ACS offering across global markets, and enabling the sales team, business development and our partners to capitalize on opportunities. A strong candidate will have the ability to plan and execute high impact/ROI marketing activities within a small team.

Shift Your Career in Motion!

ACS Motion Control is a supplier of high-end motion control systems serving high-tech original equipment manufacturers. Types of equipment using our products include:

-       Semiconductor manufacturing systems

-       Electronics/PCB and display manufacturing systems

-       Biomedical - Genome sequencing systems

-       Laser microprocessing systems

Our vision is to make life-changing innovations possible by creating the smartest motion control solutions through long-term partnerships.

Key Responsibilities

1. Go-to-Market Plans

• Create and execute go-to-market plans for product and feature releases
• Develop clear and focused messaging, value proposition, unique selling points, and sales training materials
• Coordinate with and support Marketing Communications with all internal & external messaging to employees, customers and markets.

2. Technical Marketing Content

• Create and manage a portfolio of technical marketing and sales enablement materials
• Content creation includes videos, datasheets, brochures, website, social media, webinars, in-person seminars, articles, white papers, application success stories & more
• Create and review sales enablement materials
• Communicate with internal subject matter experts to inform material

3. Voice of Customer

• Create and conduct structured market & application focused interviews and on‑site discussions with OEMs and stage partners - primarily engaging with engineering management, product management, and senior management 
• Document application requirements, performance drivers, unmet needs and use cases
• Support Product Management in executing product & solution VOC interviews and summaries that help to define product requirements and set priorities

4. Market Intelligence

• Meet and interview customers/partners/market players to understand customer needs, market trends and potential, competitive intelligence
• Analyze competitors’ products, sales & marketing strategy and key activities
• Maintain an active internal competitive intelligence database staying current with new competitive developments
• Produce concise reports and maintain a competitive intelligence database
• Educate sales, marketing & management on key competitor intelligence

5. AI Proficiency 

• Utilize AI-native workflows to maximize productivity
• Utilize AI technologies to create technical marketing content, identify market trends & assessment, analyze customer feedback, competitive intelligence, and support strategic business development initiatives.
• Promote continuous improvement through the adoption of AI-enabled tools and methodologies.